Teaser Gift, Universal Studios Florida, 2011.
During the “teaser” stage of Halloween Horror Nights 21 (prior to the full website launch/info reveal), Universal Orlando held a small contest for the event’s most dedicated fans. The first 21 followers to respond to specific UOR Tweets and Facebook posts received a special gift: blood-splattered playing cards imprinted with cryptic messages. These were a hint to the identity of the event’s Icon: Lady Luck.
Photo by Melissa Allebach.