Teaser Image for “Friday the 13th: Camp Blood,” Universal Orlando, 2007.
Happy Friday the 13th!
The above image was from the official Universal Orlando Halloween Horror Nights 17 website. Prior to the “full reveal” of that year’s houses and scarezones, a teaser campaign gradually released more and more information about the upcoming event.
This campaign took the form of a roadmap detailing Jack the Clown’s journey to find new acts for his Carnival of Carnage. Jack’s travels took him to Blairstown, New Jersey and the picturesque “Camp Crystal Lake.” This quaint little spot is the setting for the “Friday the 13th” film series . . . and the home of the infamous Jason Voorhees.
Image by Universal Orlando, © 2015 Universal Orlando Resort. All rights reserved.